4 Ways to Inspire Greater Brand Loyalty in Your Target Market

July 20, 2017

Inspire Brand Loyalty

 

Brand loyalty is an important aspect of doing business these days. With so many choices, the consumer or client must make quick decisions when it comes to doing business with a particular firm. Especially at conventions, imprinted promotional products get your name out there and can be given away with a smile. We want you to be remembered, and imprinted promotional products can turn leads into clients. Here are four ways to inspire greater brand loyalty: 

Give Away Quality Promotional Pens

What better way to put your brand out there than with quality promotional pens? There are many different types of pens to choose from, including:

  • Ballpoint
  • Grip pens
  • Stylus pens
  • Metallic Pens

We can imprint your favorite style with a logo or saying; ink choices are also available.

Hand Out Information and Promotions With a Smile

Conventions are a great place to meet new customers or clients, and a little personal courtesy can go a long way. Some winning ideas for contacting new business include:

  • Handing out information with a smile
  • Providing something for potential clients to walk away with
  • Showing them to your booth
  • Looking them in the eye

Tell It Like It Is -- Company Loyalty

Even within your own organization, building trust and brand loyalty is important. That's why our awards and recognition paperweights are ideal reminders of the strength of the organization and the importance of an employee within that organization.

Have Samples on Hand

If your target market is the end consumer, be sure to have giveaways on hand. Don't forget to give them away with a warm smile! Printed promotional products, such as clothing or hats, are ideal to give to a potential client.

Make Building Brand Loyalty a Top Goal

Emotional involvement is part of why a customer chooses a brand. Loyal customers will come back to buy more or use your services again. We can help you inspire higher levels of brand loyalty with our imprinted promotional products and our quality promotional pens. Moreover, it will feel great to give things away knowing that your company's name will be out there on display for many others to see.

 


How to Turn Your Buyers Into Willing Advertisers and Promoters

July 13, 2017

Inspire Brand Loyalty

 

Customer enthusiasm is closely related to customer loyalty, but it's not the same thing. A loyal customer will buy your product over and over. You succeeded in winning over this shopper with the quality of the item. An enthusiastic buyer, however, not only continues to buy your product but also wears imprinted promotional products you may have sold or given away at the point of purchase.  

Would the Buyer Recommend Your Product or Business to a Friend?

Many companies leverage the power of social media and email marketing to reach out to buyers after a transaction. They want to know if a customer would recommend them. In the case of a favorable response, the company considers this consumer to be brand-loyal. But, this step does not necessarily spell out economic growth.

For growth to happen, this customer should share positive experiences with others. Moreover, when others see your customer proudly wearing branded gear, using your quality promotional pens, or even giving your promotional products away, this action identifies a personal belief in your business. More than a recommendation, it speaks volumes to the person receiving the item.

Offering Imprinted Promotional Products

A good example is the iTwist stylus pen. Its hourglass shape is stylish, and it features a modern stylus top. This design adds a level of functionality that endears the product to a broader audience. Of course, this is not the only product to choose from. Other pens come in a broad range of sizes, styles, and overall usage options that ensure you can find something that will be perfectly suited for your customers.

Are Quality Promotional Pens Enough?

You could focus your giveaway items on these useful products. They appeal to all demographics. But, we have found that rewarding customer loyalty with progressively high-end products can be a great way of turning these buyers into not just willing but also enthusiastic advertisers and promoters. Great examples of popular imprinted products include hats, mugs, and apparel.

For example, including a T-shirt with an annual contract renewal is a great way of thanking the customer and having them advertise your business in the process. Reward subscribers to your service who upgrade to a bigger package with a bonus gift. The same goes for customers who increase their usual orders to include more products.

In a convention setting, you cannot go wrong with having personalized products of varying types available. The new client, who signs up for a product delivery at the trade show booth, should walk away with a great personalized product that signals their new status as your customer. On the expo floor, this speaks volumes and may encourage others to follow suit. If you're still wondering which types of promotional products would be ideal for your company, we invite you to explore our website and consider the array of available options.

 


 

4 Ways to Inspire Greater Brand Loyalty in Your Target Market

July 6, 2017

Inspire Brand Loyalty

Brand loyalty is an important aspect of doing business these days. With so many choices, the consumer or client must make quick decisions when it comes to doing business with a particular firm. Especially at conventions, imprinted promotional products get your name out there and can be given away with a smile. We want you to be remembered, and imprinted promotional products can turn leads into clients. Here are four ways to inspire greater brand loyalty:

 

Give Away Quality Promotional Pens

What better way to put your brand out there than with quality promotional pens? There are many different types of pens to choose from, including:

  • Ballpoint
  • Grip pens
  • Stylus pens
  • Metallic pens

We can imprint your favorite style with a logo or saying; ink choices are also available.

 

Hand Out Information and Promotions with a Smile

Conventions are a great place to meet new customers or clients, and a little personal courtesy can go a long way. Some winning ideas for contacting new business include:

  • Handing out information with a smile
  • Providing something for potential clients to walk away with
  • Showing them to your booth
  • Looking them in the eye

 

Tell It Like It Is -- Company Loyalty

Even within your own organization, building trust and brand loyalty is important. That's why our awards and recognition paperweights are ideal reminders of the strength of the organization and the importance of an employee within that organization.

 

Have Samples on Hand

If your target market is the end consumer, be sure to have giveaways on hand. Don't forget to give them away with a warm smile! Printed promotional products, such as clothing or hats, are ideal to give to a potential client.

 

Make Building Brand Loyalty a Top Goal

Emotional involvement is part of why a customer chooses a brand. Loyal customers will come back to buy more or use your services again. We can help you inspire higher levels of brand loyalty with our imprinted promotional products and our quality promotional pens. Moreover, it will feel great to give things away knowing that your company's name will be out there on display for many others to see.

 


5 Most Effective Giveaway Promo Items for Conventions

June 29, 2017

Imprinted promotional products are among the best tools for advertising your services or wares, building your brand and educating your prospects. Best of all, these investments are guaranteed to pay for themselves by generating exponential attention for your business. This is only true, however, if you're careful to choose the perfect product types for specific marketing environments. Following are the five most effective giveaway promo items for conventions.

 

1. Care Packages and First Aid Kits

There are two things that you want people to do when you give out imprinted promotional products. First, you obviously want your prospects to keep these items. Second, you want them to use them in a visible way so that overall exposure is optimal. This means that low-cost, low-value goods should be automatically off the table. If people have no way to use the promotional products that you provide or no real need for them, they'll invariably land in the trash. This is especially true at large events like conventions, where promo products are freely passed out. This is what makes branded care packages or first aid kits such an amazing choice. Although people might not put these goods to use right away, they'll definitely hang on to them. These pocket-sized packages can include aspirin, bandages, moist towelettes and antibacterial ointment -- all with branding details. Care packages send the obvious message of concern for your target market’s well-being and will help keep your business fresh in the minds of consumers for a long time to come.

 

2. Quality Promotional Pens

Promotional pens are excellent giveaways for conventions for a variety of reasons. People are virtually guaranteed to keep these items, and they'll use them again and again. Quality pens are among the most preferred items at marketing events given their value, lightweight designs and low price point. These items can be dropped into breast pockets, clamped down on clipboards or attached to folders, binders or portfolios. With countless companies passing out paperweights, stress balls and other large and potentially cumbersome items, promotional pens are all too easy to hold on to.

 

3. Promo T-Shirts and Hoodies

Few people will scoff at well-made T-shirts and hoodies, even if these come adorned with the logos and contact information of growing brands. In fact, the right hoodie or tee design can actually play a major role in developing your brand personality. Best of all, these are goods that will turn your prospects into walking billboards for your company and at a very nominal cost. Rather than just emblazing your hoodies with just your company name, consider adding an amusing tag line or interesting image to catch the eye of passerby’s.

 

4. Promo Mugs

Much like T-shirts and quality promotional pens, mugs are essential items that are guaranteed to get put to use. When searching for something solid, durable and reliable to hold their coffee each morning, your prospects can pull these out and make warm associations with your brand. Promo mugs can come in standard, ceramic designs, or you can choose options with lids that are travel-ready for your customers that are on the go.

 

5. Branded Day Planners or Notepads

Branded day planners and notepads are excellent, useful gifts that people will find especially handy as they move from booth to booth, building their networks and collecting information. These are the perfect giveaways to pair with quality promotional pens given that they'll work seamlessly together. Although these are both promo products that your prospects can use to collect info from other businesses, they'll provide consumers with a constant reminder of your company at both the conscious and subconscious levels.

 

 


Double Agents: Promo Pens That Surprise Your Clientele

June 22, 2017

 

Giving away promotional pens is as ubiquitous as handing out baseball caps to clients. However, your pens can do a lot more for your company than just top a colleague's head. Pens offer a practical solution to your clients' everyday needs. They'll reach for a pen each workday, and your name can be emblazoned on that item as a daily reminder. Don't pass out just any promo pens, though. Surprise your clients with quality promotional pens that allow for multitasking at its finest.

 

Style with a Stylus

 

Simplicity is often the best route when it comes to promo pens. The iTwist Stylus pen gives your clients a comfortable barrel with your logo shining brightly along the middle section.

 

Use one end for the ballpoint ink, and then flip it over to access the handy stylus. Your clients won't ever want to put this pen down.

 

Let There Be Light with Imprinted Promotional Products

 

A Stylus Light pen offers an LED light for those dark moments. Your clients can find a dropped item in almost any situation. This pen also comes with several other perks, such as:

 

• A stylus tip

• Refillable black ink

• A 1.5-inch long imprint area

 

A Triple Threat

 

If you can't choose between promo pens, try the T. Macy Triple Function pen. Your clients will have three tools in one pen. These are:

 

• An LED light

• A ballpoint pen

• A stylus tip

 

The classic, rounded barrel hides all of the features in an elegant writing utensil. It feels light yet strong in your hands as the logo glistens with a crisp imprint along the colorful end.

 

Screen Cleaning, Anyone?

 

Add some humor to your clients' day with an adorable Mop Topper pen. The wild and crazy hair on top of this superhero is actually a soft microfiber. Your clients can use the mop top to clean their devices on the go.

 

Select pink or blue colors for your Mop Topper and add your logo to the curved section of the barrel. Everyone will clamor for this fun and functional pen.

 

Measure It All

 

Try the 5-in-1 work pen that features a small ruler. It's housed within the pen's barrel so that any measuring needs are quickly solved. Look a little further for other features, such as a:

 

• Flat-head screwdriver bit

• Spirit level

• Phillips screwdriver bit

 

You might wonder where your logo would fit on these imprinted promotional products, but a business's name is hard to miss as it rests alongside the handy ruler.

 

There's so much to explore at Ad Cetera, Inc. that you'll end up trying several different products at once. Enjoy a vast array of pens and other items that can be outfitted with your company's name or logo. Quality promotional pens become instant reminders of your brand as they help you secure that next sales opportunity.


 

Be a Hit With Your Customers: Promo Pens That Make the Grade

June 16, 2017

Between brick-and-mortar and online businesses, every company has fierce competition in their respective industries. Standing out as a company worth investing in and remaining loyal to is the goal of any business owner. As you prepare for the next conference or trade show event, think about the promotional products that you might give away. Promo pens are one of the most effective and versatile products that you can customize. Be a hit with your patrons by choosing promo pens with flair.


Make Customers Covet Those Quality Promotional Pens


Picture yourself giving away imprinted promotional products, such as 
Macaw pens. The item is simple by design, but you can make it seem like an exclusive deal.

Create a giveaway scenario where time is of the essence. At the end of a given hour, certain sales will expire, such as:

• 50 percent off a new service
• Complimentary evaluations

Mention that your promo pens are about to run out at the end of the hour, too. Because your customers see the pens as a limited item alongside the sales, they'll flock to your trade space or booth in order to catch a fleeting deal and free items.

Comfort Rules All

Your customers won't use your 
promo pens unless the products feel good in their hands. Pick out pen styles that have certain features, such as:

• Foam grips
• Curved shapes
• Rubber bumpers

Long workdays include a lot of writing, so comfortable pens will always win out. Add your logo or catchphrase to the pen, and those customers will always be reminded of your business on a subconscious level.

Multitasking Wins

In today's fast-paced world, a basic pen is forgettable to your customers. It must have a redeeming quality that's more than just writing value. Our promo pens work on a number of levels. Use them as styluses on electronic devices, or switch on their lights for a quick glance in a dark corner. 

Customers who have versatile promo pens associate the items' helpfulness with your company. They'll immediately think of your name before any other company's.

Bright-Color Beacons

The simplest way to be a hit with your customers is with fetching colors. Your promo pens should be easy to spot from across the office. Consider colors like:

• Purple
• Red
• Blue

Ideally, match your corporate colors with the promo pens. This strategy may not be possible in every situation, but it can enhance the pen's impact with consumers.

When you're looking for quality promotional pens, Ad Cetera, Inc. is your answer to those giveaway needs. Our prices, crisp printing and catchy products will only astound your customers as they remember your business for months after encountering your company. When it comes to promo items, simplicity and versatility win out while reminding everyone about your services.

 


 

Why Pen Theft is a Sign of Good Brand Marketing

June 12, 2017

Why Pen Theft is a Sign of Good Brand Marketing

When it comes to marketing with imprinted promotional products, the more items you get out into the world the better. Although corporate fleece jackets may offer more big-time visibility and executive leather portfolios emblazoned with a company logo may impress, quality promotional pens remain a cornerstone of building brand recognition. You might give them away on purpose. Or, you might simply make them available and wait for the inevitable pen theft that helps make your brand a household name.

 

What Types of Pens Get Stolen?

Any pen that does not write when a customer picks it up or feels too flimsy in their hand will get dropped back on the desk or counter and ignored. Anything too fancy or expensive, and pen theft sneaks over into criminal activity.

 

Choose pens printed with your company name and logo that match the type of products or services you provide. Anything from a smooth barrel Bic to a playful ColorPro Stylus Pen from VibraColor can help spread the word of your brand. Make a better impression with stylus pens with LED lights, USB flash drives in the caps, and with matching notepads too. We offer hundreds of pen styles to choose from at many price points.

 

How to Encourage Pen Theft

It might seem odd to want people to steal things from your company, but pens and other products expertly printed with company name, slogan, and logo are a wise marketing choice. The most obvious way to offer pens for the taking is simply to display them in bulk on a desk or counter where customers or clients are likely to see them.

 

Smart marketers do this not only in the shop or office itself but also spread the company's influence further by seeking permission to leave pens in other, non-competing businesses. Although not as passive as allowing pen theft, active pen placement can improve brand recognition to a wider audience.

 

While your company undoubtedly invests in security for property and information, when quality promotional pens go missing, no one raises the alarm. Pen theft contributes to your overall brand marketing strategy. As more imprinted promotional products get in the hands of interested consumers, recognition and trust will build. Ad Cetera provides the type of quality products you need to represent your company and brand.

 


 

5 Best Promotional Pens For Your Upcoming Conference

June 1, 2017 

Imprinted promotional products provide one of the best ways for your company to indirectly advertise and build brand awareness. When your customers receive quality promotional pens that are imprinted with your company name, it reminds them of your business and keeps them engaged. You'll want to be sure to choose a pen that's stylish as well as highly functional. We've got five suggestions that are just that.

Nitrous Stylus Pen

The Nitrous Stylus Pen has a metal barrel with wraparound trim. Colors include black, emerald green, garnet red, indigo blue and pewter. When your customer writes with this pen, their fingers will come in contact with deep grooves that provide a firm, satisfying grip. Silver accents offset the trim, and blue ink is used for creating quick notes or a daily to-do list. A practical stylus tip is also included for tapping out letters or looking for directions on a person's favorite touchscreen device.

Macaw Pen

Translucent and sleek, the Mackaw Pen is available in six vibrant colors -- pink, orange, black, green, blue and red. This pen is sure to catch the attention of someone who is quickly grabbing it out of a bundle. A rubber grip provides a comfortable spot to grasp, and the blue hybrid ink flows smoothly out the end. Californians take note -- this pen complies with the standards set in Proposition 65.

Santorini Torch Pen

Have you ever been in the dark and needed a quick little light to brighten a door lock or locate your car keys? The Santorini Torch Pen is multifunctional. It provides a bright LED light that can quickly be activated by simply double-clicking. Available in black, blue, red and gunmetal gray, this executive pen looks sharp with its silver imprinting and colorful accents.

The Sunset Pen

You will appreciate the price and options available for The Sunset Pen. You can choose from eight different tropical colors that range from green and dark blue to yellow and red. With chrome accents, a sturdy black rubber grip and clip, this is an ideal pen to hand out at your next conference.

Mardi Gras Pen

Who says quality promotional pens can't also be fun? The Mardi Gras Pen features a company's name or logo in large, easy-to-read print. It comes in white, purple, teal, yellow blue or red and can be used with either black or blue ink. Silver accents and a black gripping point really highlight the branding message of this pen.

 

As you can see, there's a multitude of options that you can utilize when you choose quality promotional pens to highlight your business. Consider handing these practical imprinted promotional products out during your next business conference.